Banks are very large organizations. One bank collects about 10000.00 users and more, which means 1000.000 accounts. Each user deposits his money in the bank or borrows from it. Therefore, banks have a lot of customers, so banks have a lot of huge data, and here comes the role of data analysis in compiling This data is then analyzed, and then plans and sections are developed that contribute to all the problems faced by the banking sector.
Among the challenges facing the banking sector are Preventing fraud and maintaining digital assets, analyzing customer sentiment, understanding market and customer needs and finally managing risks.
Customer data is analyzed so that we can understand them more to target them with the appropriate financing services and products that meet their needs and this data is used to determine the appropriate audience for marketing operations and target them correctly. These customers can be classified based on: their investments in real estate or small projects, their investment in stocks, or the use of electronic services, here customers are targeted with advertising campaigns based on their segments and uses.
Here, the role of large data is contributing to the predictability of the risk model and providing solutions that help to avoid these risks in the future and therefore risk management well.
According to a survey by IBM, more than 25% of financial institutions use big data analytics to stay ahead of the curve. Big data in finance helps business users identify customer sentiment in real-time, prevent fraud, improve marketing tactics, and accelerate their business growth.
Big data helps in deepening the bank's understanding and awareness of the nature of customers and helps in identifying the optimal areas and products that it should start expanding and investing in to include new segments of customers for the bank and provide various services. In addition, big data helps in developing the system for forecasting potential risks.
The banks should invest in data science as one of their future science in terms of their capabilities to promote the banking sector. The tutorial inclusion and prospect data will make banks to be able to design economic models of the banking economy and this is because of customer behavior analysis And determining their requirements.
Data analysis tools help you collect large data sets from various sources and combine them into databases. Data analytics tools can be a specialty software solution meant for data scientists. But many data platforms are easy enough for anyone to use.